Privacy policy

Brandcore (“Brandcore,” “we,” “us,” or “our”) respects your privacy and is committed to handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, store, and protect your information when you visit brandcore.pk, place an order, contact us, or otherwise use our services.

By accessing or using our website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with Brandcore, we may collect the following information:

Information You Provide

• Full name

• Email address

• Phone or WhatsApp number

• Billing and delivery address

• Order and product information

• Payment method and transaction details

• Customer-support communications

• Return, refund, warranty, or complaint information

• Product reviews, ratings, images, and other feedback

• Marketing preferences

When payments are processed by a third-party payment provider, Brandcore generally does not receive or store your complete card or banking credentials.

Information Collected Automatically

When you visit our website, we or our service providers may automatically collect:

• IP address and approximate location

• Browser, device, and operating-system information

• Cookie and device identifiers

• Referring website or advertisement

• Pages and products viewed

• Search activity

• Cart and checkout activity

• Clicks, scrolling, session duration, and website interactions

• Advertising and campaign-attribution information

2. How We Use Your Information

We may use your personal information to:

• Process, confirm, fulfil, and deliver your orders

• Verify Cash on Delivery orders

• Contact you regarding an order or delivery

• Provide customer support

• Handle returns, refunds, exchanges, and warranty claims

• Prevent fraudulent, abusive, or unauthorized activity

• Improve our products, website, checkout, and customer experience

• Measure website and advertising performance

• Display relevant advertisements

• Request genuine product feedback after a purchase

• Send promotional messages where you have consented or where otherwise permitted

• Maintain financial, operational, and legal records

• Comply with applicable legal obligations

• Protect the rights, safety, and property of Brandcore, our customers, and others

3. Shopify

Our store is hosted on Shopify. Shopify provides the ecommerce platform that enables us to display products, manage orders, and operate our online store.

Shopify may process information about your device, browsing activity, cart, checkout, transactions, and interactions with our store. Shopify may process information in countries outside Pakistan through its affiliates and service providers.

You can learn more by reviewing the Shopify Consumer Privacy Policy.

4. Cookies and Tracking Technologies

Brandcore and its service providers use cookies, pixels, tags, local storage, and similar technologies to:

• Keep the website and shopping cart functioning

• Remember preferences

• Maintain website security

• Understand website usage

• Measure advertising results

• Prevent fraud

• Personalize content and advertisements

Cookies may include:

• Essential cookies: Required for security, checkout, cart, and basic website functionality.

• Analytics cookies: Help us understand website performance and visitor behaviour.

• Advertising cookies: Help measure campaigns and show relevant advertisements.

• Preference cookies: Remember settings and shopping preferences.

You may control cookies through your browser settings or the cookie-preference controls displayed on our website. Disabling essential cookies may prevent parts of the store or checkout from working properly.

5. Microsoft Clarity

We use Microsoft Clarity to understand how visitors interact with our website through tools such as heatmaps, session recordings, and behavioural analytics.

Microsoft Clarity may collect website-usage information, device information, IP address, cookie identifiers, page interactions, clicks, scrolling activity, and session data. This information helps us identify technical problems, improve page performance, and provide a better shopping experience.

Clarity is designed to mask information entered into sensitive fields. However, you should only enter personal or payment information in the appropriate checkout or customer-support fields.

For more information, review Microsoft’s Privacy Statement and Clarity’s Data Privacy information.

6. Advertising and Social Media

We may use advertising and analytics services provided by platforms such as Meta, including Facebook and Instagram, and other advertising platforms enabled on our store.

These services may receive information about:

• Products or pages viewed

• Items added to cart

• Checkout and purchase activity

• Device and browser information

• Advertising interactions

• Cookie or device identifiers

We use this information to measure campaign performance, build advertising audiences, prevent repeated irrelevant advertising, and show advertisements that may be more relevant to you.

Brandcore does not sell personal information for monetary payment. However, certain advertising activities may be treated as “sharing” or “targeted advertising” under the laws of some jurisdictions.

7. When We Share Information

We may disclose necessary information to trusted parties that help us operate our business, including:

• Shopify and ecommerce service providers

• Delivery and courier companies

• Cash on Delivery verification providers

• Payment processors

• Website hosting and security providers

• Customer-support and WhatsApp communication services

• Analytics and advertising platforms

• Product-review and feedback platforms

• Professional advisers, accountants, auditors, and legal advisers

• Government, regulatory, or law-enforcement authorities where legally required

Couriers may receive your name, phone number, delivery address, order value, and other information necessary to deliver and collect payment for your order.

Our service providers may only receive information reasonably necessary to perform their respective services, subject to their own contractual and privacy obligations.

8. Marketing Communications

If you subscribe to marketing messages or otherwise provide valid permission, we may contact you by email, SMS, WhatsApp, or another available channel regarding:

• New products

• Promotions and discounts

• Abandoned carts

• Order-related recommendations

• Customer surveys and genuine review requests

You may opt out of promotional communications at any time by using the unsubscribe option provided or by contacting us. You may still receive essential transactional messages concerning active orders, deliveries, returns, or support requests.

9. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Fulfil the purposes described in this Policy

• Complete orders and provide support

• Maintain accounting and transaction records

• Resolve disputes

• Prevent fraud

• Enforce agreements

• Meet applicable legal requirements

Retention periods may vary according to the type of information and the reason it was collected. When information is no longer required, we may delete, anonymize, or securely archive it.

10. Data Security

We use reasonable administrative, technical, and organizational safeguards intended to protect personal information from unauthorized access, disclosure, alteration, misuse, or loss.

However, no website, transmission method, or storage system can be guaranteed to be completely secure. Customers are responsible for protecting their account credentials and notifying us if they suspect unauthorized account activity.

11. International Data Processing

Some of our technology and service providers may store or process information outside Pakistan. Privacy and data-protection laws in those countries may differ from those in Pakistan.

Where required, we take reasonable steps to ensure that service providers handle personal information in accordance with applicable legal requirements and appropriate safeguards.

12. Your Privacy Rights

Subject to applicable law and reasonable identity verification, you may request to:

• Access personal information we hold about you

• Correct inaccurate or incomplete information

• Delete certain personal information

• Withdraw consent where processing is based on consent

• Opt out of promotional communications

• Object to or restrict certain processing activities

• Request information about how your data has been used or disclosed

Some requests may be limited where information must be retained for active orders, fraud prevention, legal compliance, dispute resolution, or legitimate business records.

To submit a privacy request, contact us at brandcorepk@gmail.com. Please include enough information for us to verify and process your request. Do not send passwords, payment credentials, or other highly sensitive information by email.

13. Children’s Privacy

Our website is not intended for children under 18 to make purchases independently. We do not knowingly collect personal information directly from children without appropriate parental or guardian involvement.

If you believe a child has provided personal information without authorization, please contact us so we can review and take appropriate action.

14. Customer Reviews and Public Content

If you submit a product review, rating, photograph, or other feedback, the content you choose to submit may appear publicly on our website.

Your review may display the name or initials you provide. You should not include phone numbers, addresses, payment information, or other sensitive personal information in public reviews.

Brandcore is committed to publishing genuine customer feedback and may moderate content that contains personal information, unlawful material, spam, abuse, or content unrelated to the product experience.

15. Third-Party Websites

Our website may include links to social media platforms, payment services, courier websites, or other third-party services. Brandcore does not control the privacy practices of those third parties.

We encourage you to review their privacy policies before providing personal information through their websites or services.

16. Legal Disclosures

We may disclose personal information where reasonably necessary to:

• Comply with applicable laws, regulations, legal processes, or government requests

• Investigate suspected fraud, security incidents, or illegal activity

• Protect customers, Brandcore, service providers, or the public

• Establish, exercise, or defend legal claims

• Enforce our store policies and agreements

17. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our operations, technology, service providers, or legal obligations.

The revised version will be posted on this page with an updated “Last updated” date. We encourage you to review this Policy periodically.

18. Contact Brandcore

For questions, complaints, or privacy-related requests, contact:

Brandcore
R-842, Sector 08, North Karachi, Pakistan
Email: brandcorepk@gmail.com
Phone/WhatsApp: 0312-2959053
Website: https://brandcore.pk